Domain Warm-Up

Objective: Establish a solid sender reputation to maximize email deliverability.

Steps:

Set Up Email Authentication

• Implement SPF, DKIM, and DMARC records.

• Use [MXToolbox] https://mxtoolbox.com/ to verify your records.

• Video Resource: [How to Set Up SPF and DKIM]  https://www.youtube.com/watch?v=Vali0Fh4eHA 

Start with a New Domain

• Purchase a new domain from registrars like GoDaddy or Namecheap.

• Ensure it closely resembles your main business domain for consistency.

Create a Professional Email Address

• Set up an email using your new domain (e.g., outreach@yourdomain.com).

Gradually Increase Email Volume

• Begin by sending a few emails per day, slowly increasing to the desired volume over several weeks.

Engage with Warm Contacts

• Start by emailing colleagues, friends, or business contacts who are likely to engage with your emails.

Monitor Your Sender Score

• Regularly check your sender score on [SenderScore.org] https://senderscore.org/

Best Practices for Cold Emailing

Objective: Craft emails that engage recipients and comply with regulations.

Steps:

Crafting Your Email

• Write a compelling subject line.

• Personalize the email body.

• Keep the email concise with a clear CTA.

• Video Resource:[Writing Cold Emails That Get Responses] https://www.youtube.com/watch?v=bGTs9yJN7xU

Compliance

• Include your physical address and an unsubscribe link.

• Familiarize yourself with laws like CAN-SPAM.

Testing

• A/B test different elements of your emails.

• Use [Mail-Tester](https://www.mail-tester.com/) to check for spam triggers.

Campaign Management

Objective: Efficiently execute and oversee your cold email campaigns.

Steps:

Selecting a Platform

• Choose a platform like Hunter Campaigns or Lemlist based on your needs.

• Ensure it offers CRM integration and analytics.

Building Your List

• Gather email addresses using tools like Hunter.io.

• Regularly clean your list to maintain a high deliverability rate.

Scheduling

• Time your emails to coincide with when recipients are most active.

• Utilize the scheduling features of your chosen platform.

Follow-Up

• Automate a sequence of follow-up emails for non-responders.

Metrics and KPIs

Objective: Measure the effectiveness of your cold email campaigns.

Key Metrics:

Delivery Rate

• Aim for above 95%.

• Monitor using tools like Google Postmaster Tools.

Open Rate

• Strive for an industry average of 15-25%.

Click-Through Rate (CTR)

• Aim for above 2%.

Response Rate

• Target above 10%.

Conversion Rate

• This will vary based on campaign goals.

Regular Review

• Analyze these metrics post-campaign.

• Adjust tactics based on insights.

Platforms for Cold Emailing

Email Finding Tools

Hunter.io

Voila Norbert

Email Verification Tools

NeverBounce

ZeroBounce

Cold Email Platforms

Hunter Campaigns

Lemlist

MailShake

CRM Integration

HubSpot

Salesforce

Etc

Analytics and Reporting Tools

Google Analytics

Platform-specific reporting tools

Final Notes

• Documentation: Maintain records of all campaigns.

• Continuous Learning: Keep abreast of best practices.

• Feedback Loop: Regularly update the SOP based on team feedback.

Video Resources for Learning

Domain Warm-Up: [How to Warm Up a Domain] https://www.youtube.com/watch?v=J04D3d-5V_4 

Cold Email Best Practices: [Cold Emailing Tips] https://www.youtube.com/watch?v=7WpPExoBQW4 

Campaign Management: [Managing a Cold Email Campaign] https://www.youtube.com/watch?v=8WpPExoBQW4 

Metrics and KPIs: [Email Marketing Metrics]  https://www.youtube.com/watch?v=4KjF9_l3PP4